About Us

Geoff Bekavac, founder of Luna Naturals, kneeling at a campsite with a birthday cake next to his doodle. They wear matching palm-print shirts.

The outdoors are meant to be enjoyed.

Fully, freely, and without compromise.

For too long, bug protection has felt like a chore. At Luna Naturals, we asked: what if it could be vibrant and joyful instead?

We reimagined insect repellents as playful companions for every adventure. Natural, effective products that let you focus on what matters: connection, joy, and the beauty of the outdoors. Protection should enhance your experience, not dull it.

Here's to bug-free moments worth living.

Signed, Geoff BekavacGeoff Bekavac, Founder

Why Luna

Bug off, bugs.

We're making natural bug defense the obvious choice for every family.

We're on a mission to prove natural bug defense can be just as effective as chemical alternatives, without the ingredient anxiety, clinical sterility or unpleasant experience that has defined this category for far too long.

FeatureLuna NaturalsThe usual can
Plant-based oils
A scent you actually like
Bracelets and patches you can wear
Designs kids want to wear
Candles and incense for the table
Itch relief in the same lineup
Plant-based oils
A scent you like
Made for families
Stocked at Target

Ready to reclaim the outdoors?